Roots Shoppe, LLC opened its doors on July 15th, 2018 in Fort Walton Beach, Florida.We moved to our current magical location in March 2020 and added a yoga studio. As your local herbal boho boutique, we pride ourselves on offering not only an amazing selection of quality herbs and products, but an amazing experience that you will remember. Featuring an eclectic bohemian décor and super high vibrations, Roots Shoppe offers a reprieve from the rest of the world. Stop by and share space anytime.


Jessica Villarreal-Hays moved to the Emerald Coast with a dream to raise her barefoot hippie kids at the beach. It was there that she met her late husband, a retired Special Forces Medic. As an herbalist, healer, and birthkeeper, her passion is empowering women. Jessica opened Roots Shoppe in 2018 and has had the joy of watching it grow and flourish in the community.


In the Media…

Roots Shoppe Grows to Better Serve Community, Natural Awakenings, 2020


Beautiful words from amazing people I’ve had the honor of working with…

“Thank you Jess for your wonderful help. A week ago I had a severe back sprain that would not heal quickly. My wife Joyce and I went to the shoppe to look around and say hi. I asked Jess if there was anything for back sprain. She said Arnica oil. I figured I would try anything at that point. Man did it work!! relief within a couple of hours and healed within two days. You are a blessing lady. Love you bunches for the pain relief and your healing abilities.” -Haskell Vest (http://www.radiantsapphirereadings.com/)

“This elixir (Moon Juice) Jessica has created is powerful self-care in ingestible, liquid form.  Why this is so valuable is because emotional traumas are stored in the physical body.  I can personally say that with one dose – that’s right, one dose – the gentle nurturing energy of this elixir helped me hear, understand, and begin to heal a core emotional issue I had not yet been able to articulate to myself so clearly before.  I am so grateful for her courage to share her wisdom with other women this way.” -Lindsey Kelly – healer, teacher, writer (www.lindseykellymedia.com)

“The atmosphere in this store is so delightful! Definitely going to be coming back!”

“Exceptional unique quality products. Personalized customer service.”

“Always a good experience full of information and the variety is AMAZING! One stop shopping for everything I need.” -Karrie

“A beautiful shop with a beautiful vibe and a beautiful shop keeper. 7 hours later and I still feel the positive energy and love that fills ones soul upon opening her front door.” -Dixie

“Owner is really personable and knowledgeable.” -Brenda

“Great shop with professional employees and friendly atmosphere.”

“Jessica gave me a long distance reading about my path in life and she was nothing short of amazing. While at the time I didn’t understand everything that appeared, as I read back on my reading now, it is so very accurate and clear. Many of the things that came up were very personal and deep and as I am currently making so many transitions in my life, her reading is very helpful to me. It is honest and helpful and I would definitely go to her again as well as recommend her to anyone. She is very gifted and I am very thankful for her services!” -TylerAnn

“Amazing reading, everything she said was dead on! Not only did she speak of things in my past no one would ever know she also gave me hope and a plan to start to nurture my self. I’m very pleased with my reading”. -Andrea  – GA

“You are not only a talented reader but you are an amazing healer. You can read my energy and know when I need something without me even asking. You have helped me get through some difficult times and provided good direction when I needed it. You have a way helping me see what I need to know. You help me go within myself and “see” what is being shown. I love you!!” – Carmen